Survey reveals movies on big screen are still go-to choice for majority of Indians

A new survey, 'The CineFiles', has revealed that the Indian audience enjoys watching the movies on big screen, and that the audience is also highly skilled at planning for their cinematic outings in theatres as 74 per cent of the audience keep a close watch on the new releases on the horizon at least three days in advance.

Ahead of this National Cinema Day, the report revealed that 98 per cent of Indians believe cinematic magic can only be brought alive on the big screen with a third of them attributing it to certain directors, themes, and VFX amongst others.

In fact, 90 per cent of respondents’ most likeable option for out-of-home experiences is catching the latest movie release in the theatre amongst other leisure activities such as shopping, live gigs, and adventure outings. The younger GenZ and Millennial groups think of the big screen experience for their movie-watching outing every week.