Apple MR Headset mass production delayed again, may not appear at WWDC23

Apple mixed-reality (MR) headset's mass production is reportedly been pushed back again, and the device may not appear at this year's Worldwide Developers Conference (WWDC).

Apple analyst Ming-Chi Kuo on Thursday shared the information on Twitter, saying: "Because Apple isn't very optimistic about the AR/MR headset announcement recreating the astounding 'iPhone moment', the mass production schedule for assembly has been pushed back by another 1-2 months to mid-to-late 3Q23."

"The delay also adds uncertainty to whether the new device will appear at WWDC 2023, as the market widely expects," he added.

Kuo further stated that the reasons for Apple not being optimistic about announcing an AR/MR headset include the "economic downturn, compromises on some hardware specifications for mass production (such as weight), the readiness of the ecosystem and applications, a high selling price (USD 3,000-4,000 or even higher), etc".