Koode founder dives into data analytics, bets on multiple genres

If numbers are an indication, then God's Own Country is becoming a haven for players in the OTT space. But not all are betting on the OTT staples of movies and web series.


Koode, which means "with you" in Malayalam, is a tech-driven OTT platform using data insights to drive viewership. Koode's Founder Radhakrishnan Ramachandran spoke to IANS on the prospects of OTT platforms in the Malayalam language space. Excerpts:

IANS: How did Koode come about when the OTT space already has big names in the fray?

Radhakrishnan R: The reason we looked at launching Koode is because the so-called mainstream OTT platforms were not giving adequate space for regional language content to grow, barring a few languages. Content creators were looking for an alternative platform to express themselves. And we all know Malayalam creates possibly the finest content among all Indian languages, if our movies are anything to go by.

Moreover, we have been in the digital media space for more than two decades and have seen the reach of regional language programming. We launched one of India's first OTT platforms iStream.com way back in 2011. We also manage the social video channels of many of the leading national TV networks.