Planet Marathi Founder: Industry no longer bound by narrow vision of old gatekeepers

One of the more successful regional OTT players, Planet Marathi has tapped into a global audience for its impressive slate of original content, which goes to show that stories that are both diverse and compelling invariably find takers transcending geographies.

Shedding light on the wave of change triggered by OTT platforms, Planet Marathi's founder Akshay Bardapurkar says that the medium has dismantled the gatekeeping culture where only a few powerful people decided what the audience should watch.

"In the past, the industry's 'gatekeepers' with a narrow vision decided the fate of content," Bardapurkar said. "Many good stories went unnoticed or were never told for this reason. A simple example is the Marathi industry. For decades, Marathi-language content did not receive the recognition that was its due because it failed to fit into the rules of commercial 'mainstream' entertainment."

This has rendered the gatekeeper powerless and it has given the keys to content's true stakeholders: the storytellers.

"With OTT coming into the picture, it has taken power away from gatekeepers and given 'viewers' the key to this world," the film producer and OTT pioneer said. "Having democratised ]content, OTT platforms are a ]window for audiences into the world of differentiated content across the globe. Content makers are now tasked with keeping the viewers excited and engaged with breakthrough stories, and genuine storytellers do not shy away from this challenge," he added.

Talking about the best picture Oscar win of 'CODA', Bardapurkar said that the time has come for OTT content to shine through. "Such recognition will pull OTT content out from the sidelines into the spotlight. I feel milestones like this only help encourage other content powerhouses, open more doors and change sensibilities in the industry," Bardapurkar said.